When it comes to Italy, there are a few things that spring to mind: rich history, art, architecture, fashion, and of course, food and drink. One drink in particular has become synonymous with Italian summers: the Aperol Spritz. But do Italians really drink Aperol Spritz, or is it just a tourist trap? In this article, we’ll dive into the history of the Spritz, its cultural significance, and what Italians really think about this iconic drink.
The Birth of the Spritz
The origins of the Spritz date back to the 19th century, when the Austrian Empire occupied parts of northern Italy. The Austrians brought with them their own drinking culture, which included a mixture of wine and soda water, called “spritzen” in German. Over time, the Italians adapted this concept, replacing the wine with prosecco or white wine, and adding a splash of bitter liqueur, such as Aperol or Campari. The Spritz was born, and it quickly became a staple in the Veneto region, particularly in Venice and the surrounding areas.
The Rise of Aperol Spritz
Fast forward to the mid-20th century, when Aperol, a bitter orange-flavored liqueur, became the go-to ingredient for the Spritz. Aperol was created in 1919 by the Barbieri family, who owned a small distillery in Padua, near Venice. The liqueur quickly gained popularity, and by the 1950s, it had become an integral part of the Spritz. The Aperol Spritz, as we know it today, typically consists of 3-4 parts prosecco, 1-2 parts Aperol, and a splash of soda water, served over ice with a slice of orange.
Aperol Spritz: A Tourist Staple
As tourism in Italy increased, the Aperol Spritz became a staple in bars and restaurants catering to visitors. It was marketed as a quintessential Italian drink, and its vibrant orange color made it Insta-worthy. Tourists flocked to bars and cafes, ordering Spritzes by the dozen, and sharing photos of their Instagram-perfect drinks on social media. The Aperol Spritz had become a symbol of Italian la dolce vita, and its popularity showed no signs of slowing down.
But Do Italians Really Drink Aperol Spritz?
So, do Italians really drink Aperol Spritz, or is it just a tourist trap? The answer is a bit more complicated than a simple yes or no. While Aperol Spritz is a popular drink in Italy, particularly in the north, it’s not as ubiquitous as it seems.
The Italian Perspective
Italians have a complex relationship with the Aperol Spritz. On one hand, it’s a nostalgic drink that evokes memories of summer afternoons and social gatherings. On the other hand, many Italians view it as a drink for tourists, not something they would typically order at a bar.
“I only drink Aperol Spritz when I’m with tourists,” says Alessandro, a 30-year-old lawyer from Milan. “It’s not really a drink for us Italians. We have better things to drink, like a good glass of wine or a Negroni.”
Others see the Aperol Spritz as a bit too commercialized, too “touristy.”
“I prefer a Campari Spritz, it’s more authentic,” says Luca, a 25-year-old bartender from Rome. “Aperol Spritz is too sweet, too commercial. It’s what tourists drink because they think it’s Italian, but it’s not really our thing.”
The Regional Divide
The perception of Aperol Spritz varies greatly depending on the region. In the north, particularly in the Veneto region, Aperol Spritz is a staple, and locals drink it with pride. However, in the south, where the culture is more Mediterranean, the drink is less popular, and other bitter liqueurs, like Cynar or Campari, are preferred.
“In the south, we don’t really drink Aperol Spritz,” says Francesca, a 28-year-old from Naples. “We prefer a more bitter taste, like Cynar or Campari. Aperol is too sweet for us.”
The Verdict
So, do Italians really drink Aperol Spritz? The answer is yes, but with nuances. While it’s not a drink that Italians typically order at a bar, it’s still a popular choice for social gatherings and special occasions. The Aperol Spritz has become an integral part of Italian culture, even if it’s not as deeply ingrained as other drinks, like wine or espresso.
The Aperol Spritz is a symbol of Italian hospitality, a drink that brings people together. It may not be the most authentic Italian drink, but it’s a drink that has become synonymous with Italian summers, and the joy of sharing a moment with friends and family.
The Future of Aperol Spritz
As the world becomes more interconnected, and social media continues to shape our perceptions, the Aperol Spritz is likely to remain a popular choice for tourists and locals alike. However, it’s also important to recognize the diversity of Italian drinking culture, and the many other amazing drinks that Italy has to offer.
| Drink | Region | Description |
|---|---|---|
| Cynar Spritz | South | A bitter, artichoke-flavored liqueur mixed with prosecco and soda water. |
| Negroni | Nationwide | A classic cocktail made with gin, Campari, and sweet vermouth. |
In the end, the Aperol Spritz may not be the most authentic Italian drink, but it’s still a drink that has captured the hearts of many. Whether you’re a tourist or a local, the Aperol Spritz is a must-try when visiting Italy. Who knows, you might just find yourself falling in love with this vibrant, orange-hued drink.
What is an Aperol Spritz?
An Aperol Spritz is a popular Italian cocktail made with Aperol, a bitter orange-flavored liqueur, Prosecco or white wine, and soda water. It is typically served over ice in a wine glass with a slice of orange and is often considered a refreshing summer drink.
The Aperol Spritz is a staple in Italian bars and restaurants, particularly in the Veneto region where it originated. It is often served as an aperitif, which means it is meant to be consumed before meals to stimulate the appetite. The unique blend of flavors and the social aspect of sharing a Spritz with friends has made it a beloved tradition in Italian culture.
Is it true that Italians drink Aperol Spritz all day?
While it’s true that Italians do enjoy Aperol Spritz, it’s not necessarily a drink that is consumed throughout the day. In fact, Italians typically reserve the Aperol Spritz for specific occasions, such as aperitivo hour, which usually takes place between 6 pm and 8 pm.
During this time, Italians gather at bars and cafes to socialize and enjoy a drink before dinner. The Aperol Spritz is a popular choice because it’s refreshing, flavorful, and easy to drink. While some Italians may occasionally have a Spritz during the day, it’s not a common practice to drink it all day long.
Why do tourists think Italians drink Aperol Spritz all day?
One reason tourists might think Italians drink Aperol Spritz all day is because of its widespread availability and popularity in tourist areas. In popular destinations like Venice, Florence, and Rome, bars and cafes often promote the Aperol Spritz as a quintessential Italian drink, and it’s frequently advertised as a refreshing summer treat.
Additionally, social media platforms like Instagram and Facebook often feature picturesque images of Italians enjoying Aperol Spritz in scenic locations, which can create a misleading impression that it’s a drink that’s consumed constantly throughout the day. However, these images are often staged or taken during specific events or gatherings, rather than representing everyday Italian life.
What’s the deal with the Aperol Spritz being a “tourist drink”?
Unfortunately, the Aperol Spritz has sometimes been referred to as a “tourist drink” because it’s become so popular among visitors to Italy. This label can be misleading, as it implies that Italians themselves don’t enjoy the drink or that it’s only popular among foreigners.
In reality, the Aperol Spritz is a beloved Italian tradition that predates the tourist boom. However, its widespread popularity among tourists has led some Italians to view it as a drink that’s been co-opted by outsiders, rather than a reflection of authentic Italian culture.
Can you find Aperol Spritz on menus in Italy?
Yes, you can definitely find Aperol Spritz on menus in Italy, particularly in bars, cafes, and restaurants that cater to tourists. In fact, it’s often one of the most popular items on the menu, especially during peak tourist season.
However, if you venture off the beaten path and visit local bars or trattorias that cater to Italians, you might not find the Aperol Spritz on the menu as frequently. This is because locals often prefer to order more traditional drinks or opt for a simple glass of wine or beer.
Is the Aperol Spritz overhyped?
While the Aperol Spritz is undoubtedly a refreshing and flavorful drink, some might argue that it’s been overhyped in recent years. The drink’s widespread popularity, coupled with its frequent appearances on social media, have led some to view it as a cliché or a tourist trap.
However, for many Italians, the Aperol Spritz is a beloved tradition that evokes memories of summer evenings, social gatherings, and carefree times. When enjoyed in moderation and in the right context, the Aperol Spritz can be a truly delightful drink that brings people together.
Can I order an Aperol Spritz in Italy like a local?
If you want to order an Aperol Spritz like a local in Italy, here’s a tip: simply ask for “un’Aperol” or “uno Spritz” at the bar. This will show that you’re familiar with the drink and willing to adopt local customs.
Additionally, be sure to order your Aperol Spritz during the correct time of day (i.e., during aperitivo hour) and choose a bar or cafe that’s popular with locals. By following these tips, you’ll be well on your way to enjoying an Aperol Spritz like a true Italian.