When it comes to convenience and deliciousness, few meal delivery services can rival the popularity of Freshly. With its mouth-watering menu options, eco-friendly packaging, and hassle-free delivery, it’s no wonder why millions of customers worldwide have fallen in love with this innovative brand. But have you ever wondered, what company makes Freshly? In this article, we’ll delve into the history, mission, and values of the company behind the iconic meal delivery service.
The Birth of Freshly: A Passion Project Turned Industry Disruptor
Freshly was founded in 2014 by Michael Wystrach, a visionary entrepreneur with a passion for healthy eating and a frustration with the lack of convenient, nutritious meal options available in the market. Wystrach, a self-proclaimed “foodie,” was determined to revolutionize the way people eat, making it easy, affordable, and sustainable. He assembled a team of like-minded individuals, including chefs, nutritionists, and logistics experts, to help him bring his vision to life.
The early days of Freshly were marked by experimentation, innovation, and perseverance. Wystrach and his team worked tirelessly to develop a unique cooking process that would preserve the freshness and nutrients of their ingredients while ensuring consistent quality and flavor. They invested heavily in sustainable packaging, sourcing, and supply chain management to minimize their environmental footprint.
Nestlé’s Strategic Acquisition: A Game-Changer for Freshly
In 2017, Nestlé, the world’s largest food and beverage company, acquired Freshly for a reported $950 million. This strategic move marked a significant milestone in Freshly’s journey, providing the company with the resources, expertise, and global reach it needed to expand its operations and customer base.
Under Nestlé’s umbrella, Freshly continued to innovate, launching new menu options, investing in cutting-edge technology, and enhancing its customer experience. The acquisition also enabled Freshly to tap into Nestlé’s vast network of suppliers, allowing it to source high-quality ingredients at scale.
So, Who Owns Freshly Now?
As of 2022, Freshly operates as an independent subsidiary of Nestlé, with Michael Wystrach at the helm as CEO. While Nestlé retains a significant stake in the company, Freshly maintains its autonomy, allowing it to continue innovating and responding to changing consumer preferences.
Freshly’s Mission and Values: A Commitment to Sustainability and Customer Satisfaction
At its core, Freshly is driven by a mission to make healthy eating easy, accessible, and sustainable. The company’s values are centered around four key pillars:
- Sustainability**: Freshly is committed to reducing its environmental impact through sustainable sourcing, eco-friendly packaging, and efficient logistics.
- Quality**: Freshly is dedicated to delivering meals that meet the highest standards of taste, nutrition, and quality.
- Convenience**: Freshly aims to make healthy eating easy and convenient, saving customers time and effort.
- Customer Satisfaction**: Freshly is dedicated to providing an exceptional customer experience, listening to feedback, and continuously improving its services.
Freshly’s Commitment to Sustainability: A Leader in Eco-Friendly Practices
Freshly’s dedication to sustainability sets it apart from other meal delivery services. Here are some of the company’s eco-friendly initiatives:
Sustainable Sourcing
Freshly partners with suppliers who share its commitment to sustainability, sourcing ingredients from local farms, ranches, and fisheries whenever possible. This approach not only reduces carbon emissions but also supports local economies and promotes biodiversity.
Eco-Friendly Packaging
Freshly’s packaging is designed to minimize waste and reduce environmental impact. The company uses recyclable and biodegradable materials, eliminating single-use plastics and minimizing paper waste.
Efficient Logistics
Freshly’s state-of-the-art logistics system ensures that meals are delivered efficiently, reducing fuel consumption and lowering carbon emissions.
Conclusion: The Power of Innovation and Sustainability
Freshly’s remarkable journey is a testament to the power of innovation, sustainability, and customer-centric design. As a subsidiary of Nestlé, Freshly continues to push the boundaries of the meal delivery industry, setting new standards for quality, convenience, and eco-friendliness.
Whether you’re a busy professional, a health-conscious individual, or simply someone who loves great food, Freshly has something to offer. With its commitment to sustainability, quality, and customer satisfaction, Freshly is poised to remain a leader in the meal delivery market for years to come.
So, the next time you enjoy a delicious Freshly meal, remember the company behind the brand – a team of passionate individuals dedicated to making healthy eating easy, accessible, and sustainable for all.
What inspired the founders of Freshly to start the company?
The founders of Freshly, Michael Wystrach and Carter Comstock, were inspired to start the company after recognizing the lack of convenient and healthy meal options in the market. They were both busy professionals who struggled to find the time to cook nutritious meals, and they knew they weren’t alone. After conducting extensive research, they discovered that many people were facing the same problem, and they saw an opportunity to create a solution.
Their goal was to provide a convenient, affordable, and healthy meal option that would cater to the growing demand for meal kit delivery services. They wanted to create a service that would not only save people time but also provide them with the nutrition they needed to live a healthy lifestyle. With this vision in mind, they launched Freshly in 2012, and the company has been growing rapidly ever since.
What makes Freshly’s meals unique compared to other meal kit delivery services?
Freshly’s meals are unique because they are fully prepared and cooked, unlike other meal kit delivery services that require customers to cook the meals themselves. Freshly’s meals are also made with high-quality, all-natural ingredients and are free from artificial preservatives, sugars, and unhealthy fats. The company offers a wide range of meal options that cater to different dietary needs and preferences, including gluten-free, vegetarian, vegan, and low-carb meals.
Another key differentiator is Freshly’s proprietary cooking method, which involves flash-freezing the meals to lock in their nutrients and flavors. This process allows the meals to be delivered to customers’ doorsteps and reheated in just a few minutes, making it a convenient and hassle-free option for busy individuals.
How does Freshly source its ingredients?
Freshly sources its ingredients from a network of trusted suppliers and farmers who share the company’s commitment to sustainability and quality. The company works closely with its suppliers to ensure that all ingredients meet its high standards, and it conducts regular audits to ensure compliance. Freshly also partners with local farmers to source seasonal ingredients, which helps to reduce its carbon footprint and support the local economy.
Freshly’s commitment to quality and sustainability is reflected in its ingredient sourcing practices. The company avoids using genetically modified organisms (GMOs), antibiotics, and hormones in its ingredients, and it favors organic and non-GMO options whenever possible. This approach not only ensures that Freshly’s meals are healthy and nutritious but also helps to promote environmentally friendly farming practices.
Can I customize my Freshly meal plan to suit my dietary needs?
Yes, Freshly offers customization options to accommodate different dietary needs and preferences. The company offers a range of meal plans that cater to specific diets, including gluten-free, vegetarian, vegan, low-carb, and keto. Customers can also choose from a variety of protein sources, including chicken, beef, pork, fish, and plant-based options.
In addition, Freshly allows customers to exclude certain ingredients from their meals, such as nuts, dairy, or soy. The company’s online ordering platform makes it easy for customers to customize their meal plans and make changes to their orders as needed. Freshly’s customer service team is also available to provide support and answer any questions customers may have about customizing their meal plans.
How do I reheat my Freshly meals?
Reheating Freshly meals is quick and easy. Simply remove the meal from the refrigerator and reheat it in the microwave or oven according to the instructions provided on the packaging. Most meals can be reheated in just 2-3 minutes in the microwave or 20-25 minutes in the oven.
Freshly’s meals are designed to be reheated at the customer’s convenience, making it easy to enjoy a healthy and delicious meal even on the busiest of days. The company also provides online resources and tutorials to help customers learn how to reheat their meals properly and get the most out of their Freshly experience.
Is Freshly available in my area?
Freshly is available in the contiguous United States, and the company is continually expanding its delivery areas. To check if Freshly is available in your area, simply visit the company’s website and enter your zip code on the homepage. If Freshly is available in your area, you can proceed to place an order and select your meal plan.
Freshly offers a flexible delivery schedule that allows customers to choose their delivery day and time. The company also offers a convenient pause or skip option for customers who need to adjust their delivery schedule.
How do I cancel or modify my Freshly subscription?
Canceling or modifying your Freshly subscription is easy and hassle-free. Simply log in to your online account, click on the “My Account” tab, and follow the instructions to cancel or modify your subscription. You can also contact Freshly’s customer service team by phone or email to request a cancellation or modification.
Freshly offers a flexible subscription policy that allows customers to pause, skip, or cancel their subscription at any time. The company also offers a satisfaction guarantee, which means that customers can request a refund or replacement if they are not satisfied with their meals. Freshly’s customer service team is available to assist with any questions or concerns customers may have about their subscription.